• Home
  • About
    • Community
    • Behind The Scenes
    • Features
    • Video Gallery
    • Future Plans
    • The Athelete
  • Speaker
  • Design
    • Portfolio
    • Celebrity Projects
    • White Label Designs
  • Media
    • Before It All
    • Television
    • Radio
  • Concepts
    • Shaquille O'Neal
    • Jamie Foxx
    • Wu-Tang Clan
    • Snoop Dogg
    • Joe Torry
    • Roland Martin
    • Coast Contra
    • Affion Crockett
    • Cartoon Network
    • DAYLYT
    • Russell Peters
    • Jack Manson
    • Elena Delle Donne
    • Smack Water
    • Len Bias
    • Dallas Stokes
    • Mike Epps
  • RIP | Medium Blogs
    • My Story | R.I.P. Blogs
    • MYSTORY: SO WHAT HAPPENED
    • MyShaqStory
    • MyStory | Others Change
    • MyStory | Mental Health
  • More
    • Home
    • About
      • Community
      • Behind The Scenes
      • Features
      • Video Gallery
      • Future Plans
      • The Athelete
    • Speaker
    • Design
      • Portfolio
      • Celebrity Projects
      • White Label Designs
    • Media
      • Before It All
      • Television
      • Radio
    • Concepts
      • Shaquille O'Neal
      • Jamie Foxx
      • Wu-Tang Clan
      • Snoop Dogg
      • Joe Torry
      • Roland Martin
      • Coast Contra
      • Affion Crockett
      • Cartoon Network
      • DAYLYT
      • Russell Peters
      • Jack Manson
      • Elena Delle Donne
      • Smack Water
      • Len Bias
      • Dallas Stokes
      • Mike Epps
    • RIP | Medium Blogs
      • My Story | R.I.P. Blogs
      • MYSTORY: SO WHAT HAPPENED
      • MyShaqStory
      • MyStory | Others Change
      • MyStory | Mental Health
  • Home
  • About
    • Community
    • Behind The Scenes
    • Features
    • Video Gallery
    • Future Plans
    • The Athelete
  • Speaker
  • Design
    • Portfolio
    • Celebrity Projects
    • White Label Designs
  • Media
    • Before It All
    • Television
    • Radio
  • Concepts
    • Shaquille O'Neal
    • Jamie Foxx
    • Wu-Tang Clan
    • Snoop Dogg
    • Joe Torry
    • Roland Martin
    • Coast Contra
    • Affion Crockett
    • Cartoon Network
    • DAYLYT
    • Russell Peters
    • Jack Manson
    • Elena Delle Donne
    • Smack Water
    • Len Bias
    • Dallas Stokes
    • Mike Epps
  • RIP | Medium Blogs
    • My Story | R.I.P. Blogs
    • MYSTORY: SO WHAT HAPPENED
    • MyShaqStory
    • MyStory | Others Change
    • MyStory | Mental Health

Creative Design

Expert in translating culture into product — leading footwear innovation, celebrity collaborations & lifestyle brand strategy with authenticity & edge.

Find out more

Experience

Strategic Consultant – Jordan Brand

Rocky collaborated directly with Jordan Brand leadership on market protection and category innovation. From leading anti-counterfeit initiatives to delivering insights that shaped executive-level strategies, his work helped safeguard the brand’s legacy and global equity.designs that connect with users.

Product Line Manager – RAX RUIXING (China)

As PLM for RAX, Rocky spearheaded the creation of new performance silhouettes and expanded product lines across running and outdoor markets. His work boosted international revenue, opened Amazon channels, and transitioned U.S. brand ownership under ROCKDEEP.

Founder & Creative Director – ROCKDEEP

Built from the ground up, ROCKDEEP is Rocky’s creative brainchild — a purpose-driven footwear and apparel brand with a loyal following. From product concept to global sales, he oversaw every stage of the brand’s lifecycle, championing cultural relevance and innovation.

Retail Visionary – 4 Flagship Stores

Rocky brought the ROCKDEEP brand into the physical world by launching four retail locations across the DC, Maryland, and Virginia area. Each store was more than a shop — it was a hub for community, creativity, and culture-driven commerce.

Celebrity Collaborations

Shaquille O'neal

Shaquille O'neal

Shaquille O'neal

When Shaq wanted something personal and performance-ready, he called Rocky. The custom footwear was designed to Shaquille’s exact specifications, blending durability, swagger, and scale in one of Rocky’s most technically impressive projects.

Kristen Ann Bell

Shaquille O'neal

Shaquille O'neal

Kristen personally reached out to Rocky after discovering his unique designs & resonating with her mission-driven foundation. More than a product placement it was a shared alignment of values. Kristen showcased his work during her holiday initiative, in front of a national audience.

Jamie Foxx

Shaquille O'neal

Jamie Foxx

Jamie Foxx’s range as an entertainer is matched by Rocky’s versatility in design. Their collaboration fused Hollywood cool with streetwear edge — resulting in a capsule that speaks to identity, movement, and bold self-expression.

The Life Cycle of the Mother Africa

    The Mansa Musa Red Winter Evolution

      Through My Lens: An Artistic Journey by Portfolio

        Wu-Tang Clan Concept Samples

          Copyright © 2025 Rocky I. Parrish Portfolio - All Rights Reserved.

          Powered by GoDaddy

          • Home
          • Community
          • Behind The Scenes
          • Features
          • Video Gallery
          • Future Plans
          • Speaker
          • Portfolio
          • Celebrity Projects
          • White Label Designs
          • Before It All
          • Television
          • Radio
          • My Story | R.I.P. Blogs

          This website uses delicious cookies.

          We use delicious cookies to analyze website traffic and optimize your website experience. By accepting our use of delicious cookies, your data will be aggregated with all other user data.

          Decline With GleeAccept Begrudgingly