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Creative Design

Expert in translating culture into product — leading footwear innovation, celebrity collaborations & lifestyle brand strategy with authenticity & edge.

Find out more

Experience

Strategic Consultant – Jordan Brand

Rocky collaborated directly with Jordan Brand leadership on market protection and category innovation. From leading anti-counterfeit initiatives to delivering insights that shaped executive-level strategies, his work helped safeguard the brand’s legacy and global equity.designs that connect with users.

Product Line Manager – RAX RUIXING (China)

As PLM for RAX, Rocky spearheaded the creation of new performance silhouettes and expanded product lines across running and outdoor markets. His work boosted international revenue, opened Amazon channels, and transitioned U.S. brand ownership under ROCKDEEP.

Founder & Creative Director – ROCKDEEP

Built from the ground up, ROCKDEEP is Rocky’s creative brainchild — a purpose-driven footwear and apparel brand with a loyal following. From product concept to global sales, he oversaw every stage of the brand’s lifecycle, championing cultural relevance and innovation.

Retail Visionary – 4 Flagship Stores

Rocky brought the ROCKDEEP brand into the physical world by launching four retail locations across the DC, Maryland, and Virginia area. Each store was more than a shop — it was a hub for community, creativity, and culture-driven commerce.

Celebrity Collaborations

Shaquille O'neal

Shaquille O'neal

Shaquille O'neal

When Shaq wanted something personal and performance-ready, he called Rocky. The custom footwear was designed to Shaquille’s exact specifications, blending durability, swagger, and scale in one of Rocky’s most technically impressive projects.

Kristen Ann Bell

Shaquille O'neal

Shaquille O'neal

Kristen personally reached out to Rocky after discovering his unique designs & resonating with her mission-driven foundation. More than a product placement it was a shared alignment of values. Kristen showcased his work during her holiday initiative, in front of a national audience.

Jamie Foxx

Shaquille O'neal

Jamie Foxx

Jamie Foxx’s range as an entertainer is matched by Rocky’s versatility in design. Their collaboration fused Hollywood cool with streetwear edge — resulting in a capsule that speaks to identity, movement, and bold self-expression.

ROCKDEEP DESIGNS LIVE IN ACTION

Kristen Anne Bell

Kristen letting the world know how much she loves the designs & comfort.

Shaquille O'Neal

Shaq dancing in comfort while having fun in ROCKDEEP kicks.

Jamie Foxx

Jamie giving uncut feedback of the designs.

The Life Cycle of the Mother Africa

    Shaquille O'Neal Custom Requested Footwear.

    Shaq at the Tech Crunch Disrupt Conference wearing the ROCKDEEP MUSA custom. Size 23. 

      The Mansa Musa Red Winter Evolution

        Through My Lens: An Artistic Journey by Portfolio

          Wu-Tang Clan Concept Samples

            Copyright © 2025 Rocky I. Parrish Portfolio - All Rights Reserved.

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            • Before It All

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