Podcasting before it was the cool thing to do
Ahead of the Curve, Always in the Conversation
Before podcasts became mainstream, podcasting pioneer Rocky Parrish was already building a loyal digital audience through raw, unfiltered audio storytelling. His early podcasting work not only captured attention — it launched a media career that quickly scaled to terrestrial radio and television.
Known for his authenticity and cultural insight, Rocky Parrish became a trusted voice on CBS Radio, a regular on Comcast SportsNet, and a go-to guest for sports radio and business analysis across multiple platforms. Whether breaking down game-day strategy or discussing deeper community issues, Rocky’s voice resonates because it’s real, informed, and rooted in lived experience.
From podcasts to prime time, Rocky doesn’t just report culture — he shapes it.
NFLPA x ROCKDEEP MEDIA
Kevin & Rock Radio Goes National
In partnership with the NFL Players Association, podcasting pioneer Rocky Parrish co-launched The Kevin and Rock Show — a first-of-its-kind platform that blended sports, entertainment, and uncensored athlete commentary. Broadcasting from the Gene Upshaw Building in D.C., the show provided a unique space for players and entertainers to speak freely, share stories, and elevate new ventures in the realm of sports radio.
Podcast Pioneer to National Presence
What began as a local digital audio show quickly evolved into a nationally recognized media outlet, thanks to Rocky Parrish, a true podcasting pioneer. His early leadership in podcasting, along with his vision through ROCKDEEP MEDIA, established the groundwork for what would become a flagship show supported by the NFLPA.
The program’s success not only opened doors to syndication and media partnerships but also solidified Rocky Parrish as a prominent cultural voice in the world of sports radio.