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Through Their Lens: Media Moments

Rocky Parrish at work doing radio on CBS Radio's 106.7 The Fan DC for the Kevin and Rock Show.

Seen. Heard. Covered.

From in-depth interviews to radio features, print profiles to podcast spotlights — this is a curated collection of how the world has documented Rocky and his evolution.


Each media piece offers a unique perspective on the moments, mission, and milestones that define his journey. 


Explore the voices, headlines, and highlights that continue to shape the public narrative of a man building with purpose and humility.

Radio-SatelLite-Podcasts Interviews: Click & Watch

Rocky Parrish talking to Angie Ange of AMP formerly; Radio One & 93.9 WKYS about ROCKDEEP & Sneakers

Radio One: Angie Ang in the Morning

Radio One: Angie Ang in the Morning

Radio One: Angie Ang in the Morning

Rocky Parrish Speaking with Lurie Daniel Favors of SiriusXM about ROCKDEEP & the Footwear Industry.

SiriusXM: Lurie Daniel Favors

Radio One: Angie Ang in the Morning

Radio One: Angie Ang in the Morning

Rocky Parrish speaking to the FDRA SHOE-IN podcast about ROCKDEEP & his journey in Footwear.

FDRA: Shoe-In

Radio One: Angie Ang in the Morning

Black Star Network: Roland Martin

Rocky Parrish speaking to Roland Martin Unfiltered of the Black Star Network about ROCKDEEP Sneakers

Black Star Network: Roland Martin

Radio One: Angie Ang in the Morning

Black Star Network: Roland Martin

Rocky Parrish speaking to Deja Perez of Radio One & Whats Poppin on 93.9 WKYS about ROCKDEEP.

Radio One: Deja Perez Whats Poppin

Radio One: Deja Perez Whats Poppin

Rocky Parrish speaking to the Before they Get Famous Podcast about being an entrepreneur & ROCKDEEP

Before They Get Famous

Radio One: Deja Perez Whats Poppin

Rocky Parrish talking to the Kickin it With KoolKard Podcast about being an entrepreneur & ROCKDEEP

Kickin' It With KoolKard

Rocky Parrish talking to the Black Business Leaders Podcast about being an entrepreneur & ROCKDEEP

Black Business Leaders Show

Rocky Parrish talking to the Sneaker Box Podcast based in Detroit Michigan about Sneakers & ROCKDEEP

The Sneaker Box

Beats & Reel Talk

Do The Damn Work

Rocky Parrish speaking to the Podcast Do the Damn Work about the Footwear Industry and ROCKDEEP.

Do The Damn Work

Beats & Reel Talk

Do The Damn Work

Rocky Parrish speaking on the Beats & Reel Talk Podcast about being an entrepreneur and ROCKDEEP.

Beats & Reel Talk

Beats & Reel Talk

Beats & Reel Talk

Rocky Parrish speaking to Myrt Price of MPTV about his journey in the Footwear Industry and ROCKDEEP

Myrt Price: MPTV

Beats & Reel Talk

Beats & Reel Talk

PRINT

Alexandria Living  Article about ROCKDEEP opening a store in the Del Ray Section of Alexandria, VA

Alexandria Living

AFRO.com article by Mark Gray about the ROCKDEEP store opening in the National Harbor in Maryland.

AFRO: Mark Gray

Griots Republic Article about ROCKDEEP & its Founder Rocky Parrish

GRIOTS Republic: Lia Miller

Afro News article by Mark Gray about ROCKDEEP supplying Health Products & PPE during the Pandemic

AFRO: Mark Gray

AMANDA SOCCI

My Story & Journey: Documented, Authentically

CHRONICLED BY A TRUSTED VOICE

Over the years, Amanda has covered the evolution of myself and ROCKDEEP — now, her words help tell the story beyond headlines.


I first met Amanda when she covered the opening of our very first ROCKDEEP store. What started as a journalist doing her job turned into a series of chance encounters, as she continued to cover different chapters of my journey over the years. 


Somewhere along the way, we became close friends — the kind built on mutual respect, honesty, and consistency.


When it came time to choose someone to help tell my story through a biography, the choice was obvious. 


Amanda isn’t just exceptional at her craft — she’s one of the most thoughtful, grounded, and genuine people I know. A true professional, and an even better person.

Amanda Socci Professional Author and Journalist

Amanda Socci

Click & Read: Through HER EYES

Article by Amanda Socci about ROCKDEEP 1st store opening in Del Ray & Offices in Old Town Alexandria

ROCKDEEP's First Store Opening

Where it all began.


Amanda’s coverage of ROCKDEEP’s first Del Ray store captures more than a storefront—it tells a story of vision realized. 


She highlights the brand’s accessible pricing, inclusive product lineup, and local enthusiasm, setting the tone for a community-focused retail legacy.

Amanda Socci article about ROCKDEEP featured on Socci Books "Black Voices" & CEO Rocky Parrish

Black Voices in Metro D.C.

This feature amplifies the diverse, influential stories of Black leaders in DC—including Rocky. 


His contribution is framed among other change makers, underscoring his cultural impact through entrepreneurship and advocacy.

Amanda Socci article about Rocky Parrish in the Washington Parent Magazine called Dadpreneur.

Dad-preneur with 7 Kids Talks About Finding Balance

In this Washington Parent piece, Rocky opens up about balancing business and fatherhood—and what it takes to lead a family of seven. 


His openness on mental health, time management, and self-care stands out as both vulnerable and inspiring.

Amanda Socci covers ROCKDEEP in her magazine DMV Shorts covering local business owners.

DMV Shorts Magazine

Amanda profiles Rocky as a sneaker entrepreneur “born with business wings,” spotlighting his role in growing ROCKDEEP and navigating the retail landscape. 


The feature showcases his innovative spirit and deep community roots.

Amanda Socci: Writer, Storyteller, Creative Force. Featuring sites soccibooks.com & amandasocci.com

Writer, Storyteller, Creative Force

Amanda Socci is a gifted journalist and nonfiction writer whose work blends heart, precision, and a deep respect for the stories she tells. 


Known for capturing authenticity with elegance, she’s helped amplify voices across Metro DC. 


Those interested in supporting Amanda’s writing and creative projects can explore more of her work at soccibooks.com and amandasocci.com.

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